Zorlu Center is an iconic mixed-use high-end commercial complex in Istanbul, home to top global luxury brands including LV, CHANEL, DIOR and Balenciaga. Integrating premium shopping malls, boutique residences and Grade-A office buildings, it stands as a landmark of commerce and lifestyle aesthetics at the crossroads of Europe and Asia.

Now, this premium commercial destination marks a key cooperation breakthrough: WINTEC Electronic Shelf Labels have officially launched at E-ataly on the 4th floor of Zorlu Center, injecting smart momentum into its new retail model and opening a new chapter of joint efforts to empower high-end consumption scenarios.

WINTEC ESL Delivers Powerful Retail Empowerment

Restructuring Workforce Efficiency, Focusing on Value Creation

Brand Pain Points:

Within high-end retail environments featuring abundant product assortments and frequent information updates, traditional paper price tags suffer from delayed updates, frequent errors, high labor costs and resource waste. These drawbacks fail to match E-ataly’s standards for efficient operation and premium customer service.

Customized Brand Solution:

For this deployment, WINTEC rolled out multi-size ESL products including 2.66-inch, 2.9-inch and 4.2-inch labels, precisely addressing E-ataly’s core operational pain points of multi-category goods and frequent price adjustments.

Backed by three core strengths — real-time synchronization, high precision and easy operation — WINTEC ESLs enable millisecond-level synchronized updates of product prices and specifications across the whole store. Staff can complete full-range adjustments instantly via the backend system for promotional discounts or product specification changes, drastically cutting manual maintenance costs and boosting operational efficiency. Meanwhile, crystal-clear display enables shoppers to quickly and accurately access key product information including pricing, origin and features, greatly optimizing the in-store shopping experience. 

Spice Shelf with ESLs 

Notably, WINTEC Electronic Shelf Labels feature eco-friendly and energy-saving attributes, fully aligning with global green sustainable development concepts. This matches perfectly with E-ataly’s brand positioning of premium quality and refined taste, serving as a core driver of their in-depth partnership.

Leveraging this cooperation with E-ataly at Zorlu Center, WINTEC deeply participates in its daily store operations. Through real-world on-site practice, we accurately decode local Turkish consumer demands, commercial operation rules and new retail development trends. The accumulated localized insights deliver high practical value, directly forming the core foundation for optimized product functions and upgraded service systems. This enables WINTEC to better adapt to the unique traits of Turkey’s market, deliver highly tailored solutions for local clients, and further strengthen our localized service capabilities in global cross-border cooperation.

Looking ahead, WINTEC will further deepen its strategic layout across Turkey’s market. We will explore innovative applications of electronic shelf labels across diverse scenarios including high-end retail, catering supporting areas and premium supermarkets, delivering the WINTEC smart solution to fuel the intelligent upgrading of Turkey’s new retail industry.